Creating a content strategy roadmap bingo card

Micheal Foley
2 min readMay 4, 2022
Bingo icons created by Smashicons — Flaticon

Last year I sat down and diagrammed Kristina Halvorson’s new content strategy quad blog post to create my own concept map/road map for what my organization might need from a content strategy perspective.

I broke down each part of her post into sections of the diagram, and made a box for each of her bullet points. I ended up with a big org-chart-looking thing that I affectionally started referring to as my “bingo card.”

Here’s what it looks like:

That’s a bit much, so I tried to simplify it a bit by removing the boxes under Content Design and Systems Design. Now it looks a little cleaner:

It also gives me specific deliverables and artifacts to work on while we build out the strategy roadmap and try to get everyone on the same page.

What maps, tools, deliverables, and artifacts do you use in your work? Tell me in the comments!



Micheal Foley

Car-free. Content designer. Content strategist. Backpacker. Bicyclist. Art lover. Volunteer. Veteran. St. Paul, MN.